<![CDATA[This research examines the concept of KamiKita in the development of agrotourism and efforts to raise public awareness of environmental conservation. The research method used qualitative research, data collection techniques of observation, interviews, and documentation. Data analysis techniques included data reduction, data presentation, and conclusion drawing. The results of the study show that the KamiKita concept in agrotourism development originated from the spirit of creating a clean environment, collaboration between individuals “we” and the wider community ‘we’, utilization of vacant land, processing of organic waste, and promotion of local products such as Gayo coffee, durian, and Aceh spices with the motto “together we build a green and prosperous Aceh.” Efforts to raise public awareness include socialization, workshops, public lectures, direct campaigns and through social media, social, religious and cultural approaches, establishing laboratories, conservation of campus institutions, schools and Islamic boarding schools, collaborating with the government in planning, implementation, supervision and evaluation, increasing understanding among visitors, teaching how to process waste, healthy lifestyles and preservation of the environment in residential areas and public places.]]>
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