<![CDATA[This study aims to design and develop a web-based e-voucher application with a reward system feature for Arif Lubis Net to improve operational efficiency and customer engagement. The rapid advancement of information technology has encouraged the transformation of internet-based services; however, manual voucher management still creates various challenges, including process inefficiencies, recording errors, and low customer loyalty. This research employed a quantitative approach using the Waterfall system development model, consisting of requirements analysis, system design, implementation using the Laravel framework, and system testing. Data were collected through observation, interviews, questionnaires, and system testing, and subsequently analyzed using descriptive statistics. The results indicate that the developed system successfully automates transaction processes, improves data accuracy, and provides real-time information. Based on black-box testing, all major application features functioned successfully with a 100% success rate. User satisfaction testing revealed a satisfaction score of 89%, which falls into the excellent category. Furthermore, the implementation of the reward system was found to enhance customer loyalty through a point-based mechanism that encourages repeat purchases. Sales analysis also showed that low- to medium-value vouchers dominated customer purchasing patterns. Therefore, the proposed web-based e-voucher application with a reward system is considered effective in improving operational efficiency and service quality, while providing an adaptive digital solution for local-scale internet service businesses.]]>
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