The revision of the Indonesian National Armed Forces Act (TNI Bill) has triggered strong public opposition, especially digital activism on TikTok under the hashtag #TolakRUUTNI. This study investigates how people use the #TolakRUUTNI hashtag on TikTok for digital activism, employing netnography. Data come from observations of 23 TikTok videos and user comments. Findings show digital activism focuses on three main areas: criticizing the substance and legislative process; framing the context, actors, and history; and calling out public apathy while urging solidarity. Users express criticism through strategies like citizen journalism, sarcasm, fear appeals, emotion, playful activism, and calls to action. This study shows how TikTok helps people spread messages on social and political issues.
Copyrights © 2026