Briliant: Jurnal Riset dan Konseptual
Vol 11 No 2 (2026): Volume 11 Nomor 2, Mei 2026

A Linguistic Landscape Study of Culinary Store Names on Jalan Soekarno-Hatta, Malang

Putri Sekarsari (Politeknik Negeri Malang)
Ririn Pratiwi Suharto (Politeknik Negeri Malang)



Article Info

Publish Date
25 May 2026

Abstract

Malang is known for its diverse culinary attractions, particularly along Jalan Soekarno-Hatta, a popular culinary area. The linguistic landscape (LL) displayed in public spaces reflects the sociolinguistic characteristics of a region and can be observed through culinary store names. This study aims to identify the monolingual and bilingual patterns used in culinary store naming on Jalan Soekarno-Hatta and to analyze their informational and symbolic functions. This research employed a descriptive qualitative method. Data were collected from permanent signage along Jalan Soekarno-Hatta. Of the 181 stores identified, 80 were culinary businesses. The findings reveal 70 monolingual store names categorized into six patterns: P+BN, BN, TCS+P, TCS+P+BN, TCS+BN, and P. In addition, 10 bilingual store names were classified into three patterns: TCS+BN, P+BN, and TCS+P. The study shows that the informational function of the linguistic landscape is to communicate products and store locations, while the symbolic function reflects business ownership and the regional identity of the cuisine offered. These findings demonstrate how culinary store names contribute to representing cultural and linguistic identities in urban public spaces.

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Journal Info

Abbrev

BRILIANT

Publisher

Subject

Civil Engineering, Building, Construction & Architecture Computer Science & IT Education

Description

BRILIANT : Jurnal Riset dan Konseptual published by Universitas Nahdlatul Ulama Blitar. Published four times a year in print and online. Journals are published every three months, in February, May, August and November. The article topics contained in this journal are the results of research and ...