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All Journal Briliant: Jurnal Riset dan Konseptual PROJECT (Professional Journal of English Education) Khidmah Nusantara
Putri Sekarsari
Politeknik Negeri Malang
Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Developing Official Website by using Advertising Language for UMKM Batik Garudeya Kidal Ririn Pratiwi Suharto; Putri Sekarsari
BRILIANT: Jurnal Riset dan Konseptual Vol 11 No 2 (2026): Volume 11 Nomor 2, Mei 2026
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v11i2.2454

Abstract

This study aimed to develop an official website using advertising language for UMKM Batik Garudeya Kidal. The research used the Design and Development Research (DDR) approach with the ADDIE model, which includes analysis, design, development, implementation, and evaluation stages. In the analysis stage, data were collected through observation and interviews, which showed that the UMKM still relied on social media and did not yet have an official website to present complete and structured information about its products. Based on these findings, the researcher developed a website using Wix as the platform. The website was designed to be simple, attractive, and easy to use. Advertising language was applied in the product descriptions to make the content more persuasive and appealing to potential customers. The website contains important information such as business profile, product catalog, pricing, and contact details. The website was then tested through expert validation and user responses. The results showed that the website is in the “very good” category and suitable for use as a promotional media. Field testing results also reached 94.8%, indicating that users found the website easy to use, informative, and visually appealing. Overall, the website is effective in helping UMKM Batik Garudeya Kidal improve its promotion, strengthen its branding, and reach a wider audience through digital media.
A Linguistic Landscape Study of Culinary Store Names on Jalan Soekarno-Hatta, Malang Putri Sekarsari; Ririn Pratiwi Suharto
BRILIANT: Jurnal Riset dan Konseptual Vol 11 No 2 (2026): Volume 11 Nomor 2, Mei 2026
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v11i2.2455

Abstract

Malang is known for its diverse culinary attractions, particularly along Jalan Soekarno-Hatta, a popular culinary area. The linguistic landscape (LL) displayed in public spaces reflects the sociolinguistic characteristics of a region and can be observed through culinary store names. This study aims to identify the monolingual and bilingual patterns used in culinary store naming on Jalan Soekarno-Hatta and to analyze their informational and symbolic functions. This research employed a descriptive qualitative method. Data were collected from permanent signage along Jalan Soekarno-Hatta. Of the 181 stores identified, 80 were culinary businesses. The findings reveal 70 monolingual store names categorized into six patterns: P+BN, BN, TCS+P, TCS+P+BN, TCS+BN, and P. In addition, 10 bilingual store names were classified into three patterns: TCS+BN, P+BN, and TCS+P. The study shows that the informational function of the linguistic landscape is to communicate products and store locations, while the symbolic function reflects business ownership and the regional identity of the cuisine offered. These findings demonstrate how culinary store names contribute to representing cultural and linguistic identities in urban public spaces.
Pelatihan Hospitality English Dan Educational Tourism Guna Mendukung Pengembangan Wisata Hijau Di Desa Tulusbesar Noverita Wahyuningsih; Ririn Pratiwi Suharto; Putri Sekarsari; Tri Astuti Handayani; Nurdjizah
Khidmah Nusantara Vol. 1 No. 1 (2024): Agustus 2024
Publisher : CV.RIZANIA MEDIA PRATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69533/ah214v12

Abstract

Permasalahan utama yang dihadapi oleh mitra di Desa Tulusbesar, Kecamatan Tumpang, Kabupaten Malang yaitu permasalahan pengembangan wisata dimana potensi Desa Tulusbesar belum dimanfaatkan dengan optimal. Tim pengusul pengabdian akan membantu menyelesaikan permasalahan tersebut melalui kegiatan pengabdian ini dengan judul “Pelatihan Hospitality English dan Educational Tourism Guna Mendukung Pengembangan Wisata Hijau di Desa Tulusbesar”. Metode yang akan dipakai untuk mewujudkan tujuan khusus tersebut adalah memberikan 2 jenis pelatihan yaitu pelatihan Hospitality English dan pelatihan Educational Tourism di Desa Tulusbesar. Langkah-langkah kegiatan yang akan dilakukan melalui kegiatan pengabdian ini terdiri dari 5 tahapan, meliputi: analisis kebutuhan pengembangan wisata, pelatihan hospitality English, pelatihan educational tourism, praktik mengimplementasikan hospitality english dalam menyambut wisatawan, praktik mengimplemetasikan educational tourism. Dalam pelatihan ini peserta pelatihan diberikan materi hospitality english seperti greeting and self-introduction/introducing someone else, telephone courtesy, general services at homestay, direction and general enquiries at homestay, problems and complaints, making comparisons, giving and receiving compliments, offering help and advice, dan English daily conversation. Hasil kegiatan yaitu peserta pelatihan mampu menggunakan Bahasa Inggris praktis untuk wisata budaya di Desa Tulusbesar, khususnya untuk dapat memberikan layanan yang kind dan helpful (ramah, hangat, dan berkualitas) bagi wisatawan terutama wisatawan asing.
Perancangan Website Dan Pelatihan Pengelolaan Artikel Berita Untuk Meningkatkan School Branding Taman Kanak Ririn Pratiwi Suharto; Tri Ramadani Arjo; Fitrotul Maulidiyah; Ardian Wahyu Setiawan; Putri Sekarsari; Bambang Suryanto
Khidmah Nusantara Vol. 2 No. 2 (2026): Februari 2026
Publisher : CV.RIZANIA MEDIA PRATAMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69533/hak3gk34

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan di TK Plus Al Falah Pungging, Mojokerto, yang menghadapi kendala dalam penyebaran informasi dan school branding karena belum memiliki website resmi. Selama ini, sekolah hanya menggunakan blogspot sejak 2015 yang kurang optimal dalam mendokumentasikan profil, program, dan kegiatan sekolah. Untuk itu, program ini bertujuan merancang website sekolah yang profesional serta meningkatkan kapasitas guru dan staf dalam pengelolaan konten digital. Metode yang digunakan adalah model ADDIE (Analysis, Design, Development, Implementation, Evaluation) untuk pengembangan teknologi dan metode learning by doing dalam pelatihan penulisan artikel dan publikasi konten. Kegiatan meliputi analisis kebutuhan, perancangan website, pelatihan, pendampingan, dan evaluasi. Hasilnya, website sekolah berhasil dibangun dan aktif digunakan, kemampuan literasi digital guru meningkat, jumlah artikel yang dipublikasikan bertambah, serta citra sekolah menjadi lebih positif. Survei kepuasan mitra menunjukkan 98% responden menyatakan “sangat setuju” terhadap seluruh indikator. Program ini tidak hanya menghasilkan luaran berupa website, tetapi juga memberikan dampak berkelanjutan dalam peningkatan kapasitas SDM, penguatan branding sekolah, dan kemitraan antara perguruan tinggi dan masyarakat.
Students’ Perceptions of English for Tourism Purposes: Importance, Motivation, and Challenges in Learning Ririn Pratiwi Suharto; Putri Sekarsari
PROJECT (Professional Journal of English Education) Vol. 9 No. 4 (2026): VOLUME 9 NUMBER 4, JULY 2026
Publisher : IKIP Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examined tourism students’ perceptions of the importance of English for tourism purposes, their motivation in learning English, and the challenges they faced during the learning process. The participants of this study were 40 tourism students from a vocational school or university who were actively learning English for tourism. The study used a descriptive qualitative approach. Data were collected through a questionnaire consisting of statements related to the importance of English, students’ motivation, and learning challenges. The responses were measured using a Likert scale and analyzed in percentages to describe the students’ overall views. The results showed that students had a very strong perception of the importance of English for tourism purposes. They were also highly motivated to learn English, mainly because of their future careers, interest in tourism topics, and desire to improve their speaking skills. However, students still experienced several challenges, especially in vocabulary, pronunciation, grammar, and speaking confidence. In conclusion, although students showed positive attitudes and strong motivation, there was still a gap between their awareness of English and their ability to use it confidently in real communication. Therefore, more interactive and practical English learning activities are needed to support their future tourism careers.
Co-Authors Ardian Wahyu Setiawan Bambang Suryanto Maulidiyah, Fitrotul Noverita Wahyuningsih Nurdjizah Ririn Pratiwi Suharto Tri Astuti Handayani Tri Ramadani Arjo