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All Journal Briliant: Jurnal Riset dan Konseptual
Putri Sekarsari
Politeknik Negeri Malang
Civil Engineering, Building, Construction & Architecture Computer Science & IT Education

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Developing Official Website by using Advertising Language for UMKM Batik Garudeya Kidal Ririn Pratiwi Suharto; Putri Sekarsari
BRILIANT: Jurnal Riset dan Konseptual Vol 11 No 2 (2026): Volume 11 Nomor 2, Mei 2026
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v11i2.2454

Abstract

This study aimed to develop an official website using advertising language for UMKM Batik Garudeya Kidal. The research used the Design and Development Research (DDR) approach with the ADDIE model, which includes analysis, design, development, implementation, and evaluation stages. In the analysis stage, data were collected through observation and interviews, which showed that the UMKM still relied on social media and did not yet have an official website to present complete and structured information about its products. Based on these findings, the researcher developed a website using Wix as the platform. The website was designed to be simple, attractive, and easy to use. Advertising language was applied in the product descriptions to make the content more persuasive and appealing to potential customers. The website contains important information such as business profile, product catalog, pricing, and contact details. The website was then tested through expert validation and user responses. The results showed that the website is in the “very good” category and suitable for use as a promotional media. Field testing results also reached 94.8%, indicating that users found the website easy to use, informative, and visually appealing. Overall, the website is effective in helping UMKM Batik Garudeya Kidal improve its promotion, strengthen its branding, and reach a wider audience through digital media.
A Linguistic Landscape Study of Culinary Store Names on Jalan Soekarno-Hatta, Malang Putri Sekarsari; Ririn Pratiwi Suharto
BRILIANT: Jurnal Riset dan Konseptual Vol 11 No 2 (2026): Volume 11 Nomor 2, Mei 2026
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v11i2.2455

Abstract

Malang is known for its diverse culinary attractions, particularly along Jalan Soekarno-Hatta, a popular culinary area. The linguistic landscape (LL) displayed in public spaces reflects the sociolinguistic characteristics of a region and can be observed through culinary store names. This study aims to identify the monolingual and bilingual patterns used in culinary store naming on Jalan Soekarno-Hatta and to analyze their informational and symbolic functions. This research employed a descriptive qualitative method. Data were collected from permanent signage along Jalan Soekarno-Hatta. Of the 181 stores identified, 80 were culinary businesses. The findings reveal 70 monolingual store names categorized into six patterns: P+BN, BN, TCS+P, TCS+P+BN, TCS+BN, and P. In addition, 10 bilingual store names were classified into three patterns: TCS+BN, P+BN, and TCS+P. The study shows that the informational function of the linguistic landscape is to communicate products and store locations, while the symbolic function reflects business ownership and the regional identity of the cuisine offered. These findings demonstrate how culinary store names contribute to representing cultural and linguistic identities in urban public spaces.
Co-Authors Ririn Pratiwi Suharto