<![CDATA[Technological developments and globalization require educational institutions, including madrasah,, to improve the quality of services while building public trust. This study aims to describe and analyze the strategy of madrasah heads in increasing public interest in madrasah education at MTs Tsabilut Taufiq Parit Sidodadi. This research uses a qualitative approach with a case study type. Data were collected through semi-structured interviews, observations, and documentation. The validity of the data is maintained through triangulation of sources and techniques, while data analysis is carried out through data reduction, data presentation, and conclusion drawn. The results of the study show that the strategy of madrasah heads is carried out through two main paths, namely strengthening internal quality and strengthening external support. Strengthening internal quality is carried out through the development of teacher human resources, academic supervision, work motivation, and clear division of tasks. Meanwhile, strengthening external support is carried out through communication with the community, cooperation with external parties, and building social relations. In the midst of limited facilities and funding, madrasah heads implement adaptive leadership through a human-centered leadership approach to maintain the quality of learning. This study concludes that the increase in public interest is influenced by the quality of educational services, the leadership of madrasah heads, and the ability of institutions to build public trust. The implications of the study show that strengthening internal quality and adaptive leadership are important strategies in improving the image and attractiveness of madrasah.Keywords: Madrasah Head Strategy, Community Interest, Quality Of Education, Adaptive Leadership]]>
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