Journal Of Community Sustainability
Vol. 3 No. 2 (2026): Juni 2026

Edukasi Digital Marketing Sebagai Upaya Meningkatkan Jiwa Entrepreneurship Pada Komunitas Genpreneur Muda Di Kampung Tengah

Rahmawati Rahmawati (Universitas Pahlawan Tuanku Tambusai)
Zubaidah Assyifa (Universitas Pahlawan Tuanku Tambusai)
Mifta Hasda (Universitas Pahlawan Tuanku Tambusai)
Rio Panji Saputra (Universitas Pahlawan Tuanku Tambusai)
Hairullah Efendi (Universitas Pahlawan Tuanku Tambusai)



Article Info

Publish Date
10 Jun 2026

Abstract

This community service activity is aimed at the Young GenPreneur community as an effort to foster an entrepreneurial spirit through the use of digital marketing. The goal was to determine participants' level of understanding of digital marketing while simultaneously improving their entrepreneurial knowledge and skills. The methods used included counseling, presentations, and interactive discussions. The results of the activity indicate that the program was implemented well and according to plan. Participants experienced an increased understanding of the basic concepts of digital marketing and Islamic business, as well as their ability to utilize social media as a marketing tool. Furthermore, this activity successfully improved participants' practical skills, motivation, and confidence in entrepreneurship. A better understanding of digital marketing strategies also opened up broader market opportunities for participants. This program is expected to foster a sustainable entrepreneurial spirit, encourage business independence, and create a productive and competitive community. Thus, participants can contribute to economic development at the local, national, and international levels.

Copyrights © 2026






Journal Info

Abbrev

jocs

Publisher

Subject

Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

Description

Journal Of Community Sustainability (JOCS) is published by the Department of Research and Publication, EL-EMIR Institute in helping academics, researchers, and practitioners to disseminate their research results. JOCS is a blind peer-reviewed journal dedicated to publishing quality research results ...