Analisis Pencitraan Lembaga Pemerintah Oleh Humas Dalam Pemberitaan Media Online Nasional

Afwan Syahril Manurung (Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Islam Negeri Sumatera Utara)
Suhendri Suhendri (Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Islam Negeri Sumatera Utara)
Wahyunisa Wahyunisa (Program Studi Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Islam Negeri Sumatera Utara)
Hazrina Syahirah Putri (Program Studi Desain Komunikasi Visual. Fakultas Dakwah Komunikasi, UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan)
Syifa Urrahmah (Program Studi Komunikasi, Fakultas Sosial Dan Humaniora, Universitas Muhammadiyah Mahakarya Aceh)

Nomosleca
Vol. 12 No. 1 (2026): April, 2026

This research analyzes the government public relations strategy in shaping institutional image through national online media. Digital media has become the primary means of forming public opinion, where narrative and news framing significantly influence public perception. Using a descriptive qualitative approach and content analysis of news from Kompas.com, Detik.com, and CNNIndonesia.com, this study identifies communication patterns, media relations effectiveness, as well as supporting and hindering factors in image building. The results contribute to strengthening the role of public relations in establishing a positive and credible institutional image in the digital age.