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Syifa Urrahmah
Program Studi Komunikasi, Fakultas Sosial Dan Humaniora, Universitas Muhammadiyah Mahakarya Aceh
Education Library & Information Science

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Analisis Pencitraan Lembaga Pemerintah Oleh Humas Dalam Pemberitaan Media Online Nasional Afwan Syahril Manurung; Suhendri Suhendri; Wahyunisa Wahyunisa; Hazrina Syahirah Putri; Syifa Urrahmah
Jurnal Nomosleca Vol. 12 No. 1 (2026): April, 2026
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/nomosleca.v12i1.16360

Abstract

This research analyzes the government public relations strategy in shaping institutional image through national online media. Digital media has become the primary means of forming public opinion, where narrative and news framing significantly influence public perception. Using a descriptive qualitative approach and content analysis of news from Kompas.com, Detik.com, and CNNIndonesia.com, this study identifies communication patterns, media relations effectiveness, as well as supporting and hindering factors in image building. The results contribute to strengthening the role of public relations in establishing a positive and credible institutional image in the digital age.
Co-Authors Afwan Syahril Manurung Hazrina Syahirah Putri Suhendri Suhendri Wahyunisa