In the digital age, students need to be creative, which is impacted by things like self-confidence and digital literacy. This study examines the association between digital literacy and creativity in students enrolled in SMK Negeri 45 Jakarta's Office Management and Business Services (MPLB) Program, using self-confidence as a mediating variable. A sample of 135 pupils was chosen using proportionate random selection as part of a quantitative methodology. Questionnaires were used to gather data, which were then analyzed using SmartPLS software version 4.0 and Structural Equation Modeling-Partial Least Squares (SEM-PLS). The analysis included measurement and structural model evaluations and hypothesis testing. Findings demonstrate that digital literacy positively impacts creativity and self-confidence. Additionally, self-confidence positively affects creativity and mediates the relationship between digital literacy and creativity. The study concludes that enhancing digital literacy can promote creativity through increased self-confidence, and suggests future research include a more diverse sample for broader generalizability.
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