<![CDATA[Abstract— Kampung Tua Bakau Serip is the only nationally recognized mangrove tourism village in Sumatra. Its ecological, cultural, and educational potential remains underutilized due to sporadic branding, unstructured digital promotion channels, and limited community capacity. This article presents the SERIP 360° program, a community service initiative aimed at strengthening brand identity, enhancing digital literacy among the local community, and activating digital tourism promotion campaigns through the participation of Pokdarwis (tourism awareness groups) and local MSMEs. The program employs several strategies: (i) branding audits, development of brand guidelines, and visual identity training; (ii) optimization of digital channels, editorial planning, and storytelling workshops; (iii) production of digital content, multilingual tourism catalogs, and interactive QR signage; and (iv) collaborative digital campaigns with influencers and local media. The program is implemented in two continuous phases over one semester, emphasizing the formation of an internal content team within the village to ensure independent management of digital promotion. Target outputs include a brand guideline document, active digital channels, ready-to-publish content, multilingual digital catalogs, and interactive QR signage. Evaluation is conducted both formatively and summatively, using sustainability achievement indicators. SERIP 360° demonstrates that a collaborative, community-based approach can serve as a model for adaptive, professional, and sustainable branding and digital promotion in tourism villages, and can be replicated in other nature-based tourism villages across Indonesia.]]>
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