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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam CARE: Jurnal Pengabdian Multi Disiplin Educational Studies and Research Journal
Aprizal Putra
Politeknik Negeri Batam
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Mechanical Engineering Social Sciences Other

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PENGARUH PROMOSI DAN PELAYANAN TERHADAP MINAT KONSUMEN PADA PRODUK PERABOT (Kasus Kindy Jati Gallery Pekanbaru) Aprizal Putra; Ruzikna "
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine how the influence of promotion (inform, introduce, persuade, and action) and Services (Tangibles, Ephaty, Reliaility, Responsiveness and Assurance) against the interests of consumers (Attention, interest, Desire, and Action) on Kindy teak Gallery Pekanbaru, The population in this study is consumers who buy teak furniture Kindy Gallery Pekanbaru with 100 samples, sampling using the formula slovin. The data collection of primary data research, with questionnaires as an instrument of research and secondary data from company archives, data analysis used is by using multiple linear regression, determination test, t test and f SPSS.From the results of data analysis include validity, reliability, and multiple linear regression, t test research results showing the calculation of the t (3.730)> t table (1.985) and Sig. (0.000) <0.05. This means that variables significantly influence the Promotion of Consumer Interests.And the results showed the calculation of the t (7.211)> t table (1.985) and Sig. (0.000) <0.05. This means that variables significantly influence the performance of Consumer Interests and based on the test concluded that the simultaneous sale and service together significant effect on consumer interest with 74.7% a big influence on teak Kindy Gallery Pekanbaru.Keywords: Promotion, Services, Consumer Interest
Pendampingan Teknis Pencatatan Keuangan dan Legalitas Usaha Bagi Usaha Mikro Pemula di Kepulauan Riau Naldi, Syafri; Ulfah, Mutia; Hidayat, Rahmat; Zuliarni, Sri; Khusniah, Riza; Rahman, Fuad Arif; Putra, Aprizal; Almany, Sarah Ulfa; Siregar, Multhahada Ramadhani; Devano, Alrido Martha; Oktarici, Eddo Nanda; Putri, Ancala Laras; Mochtoha, Himawan
CARE: Journal Pengabdian Multi Disiplin Vol. 3 No. 1 (2025)
Publisher : Fakultas Agama Islam Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/care.v3i1.40570

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian Indonesia. Namun, UMKM masih menghadapi tantangan signifikan dalam aspek pengelolaan keuangan dan legalitas usaha, khususnya di wilayah Kepulauan Riau yang memiliki keterbatasan akses terhadap pelatihan dan pendampingan. Program pengabdian kepada masyarakat ini bertujuan untuk memberikan pendampingan teknis kepada pelaku usaha mikro pemula di Kepulauan Riau dalam hal pencatatan keuangan sederhana dan pengurusan legalitas usaha. Melalui pendekatan Project-Based Learning (PBL), mahasiswa Politeknik Negeri Batam mendampingi para pelaku UMKM dalam menyusun pencatatan transaksi harian serta mengurus dokumen legalitas seperti Nomor Induk Berusaha (NIB), Nomor Pokok Wajib Pajak (NPWP), dan sertifikasi halal. Hasil kegiatan menunjukkan bahwa 80% peserta mampu menerapkan pencatatan transaksi harian, 70% dapat menyusun laporan keuangan sederhana, dan 75% berhasil mengurus legalitas usaha melalui platform Online Single Submission (OSS), yang berdampak pada peningkatan akses terhadap pembiayaan formal. Selain itu, program ini turut mendorong perubahan pola pikir peserta menuju pengelolaan usaha yang lebih profesional. Meskipun demikian, diperlukan pendampingan lanjutan untuk memastikan keberlanjutan implementasi. Program ini memiliki potensi untuk direplikasi di wilayah lain guna mendukung pemberdayaan UMKM yang lebih kompetitif dan berkelanjutan, serta memberikan kontribusi terhadap pertumbuhan ekonomi lokal.
Analisis Persepsi dan Pemahaman Penggunaan Bookcabin pada Penumpang Maskapai Lion Air di Bandara Hang Nadim Batam Putra, Aprizal; Tarisa, Niken Ayu
Educational Studies and Research Journal Vol. 2 No. 2 (2025): Educational Studies and Research Journal
Publisher : MID Publisher International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/zv0eww93

Abstract

Penelitian ini menganalisis persepsi dan pemahaman penumpang Lion Air terhadap aplikasi BookCabin di Bandara Internasional Hang Nadim Batam. Dari 40 informan yang diwawancarai, sebanyak 75% menyatakan aplikasi ini memudahkan proses check-in, namun 60% masih kesulitan memahami waktu check-in dan prosedurnya. Metode yang digunakan adalah kualitatif deskriptif dengan wawancara mendalam, observasi, dan dokumentasi. Analisis menggunakan teknik tematik Miles dan Huberman. Hasil menunjukkan bahwa kurangnya sosialisasi dari maskapai menjadi kendala utama dalam pemanfaatan maksimal aplikasi ini. Penelitian ini memberikan masukan bagi maskapai untuk meningkatkan efektivitas layanan digital check-in.
PENDAMPINGAN TEKNIS PENCATATAN KEUANGAN DAN LEGALITAS USAHA BAGI USAHA MIKRO PEMULA DI KEPULAUAN RIAU Al Amany, Sarah Ulfah; Mutia Ulfah; Sri Zuliarni; Rahmat Hidayat; Riza Khusniah; Fuad Arif Rahman; Multhahada Ramadhani Siregar; Aprizal Putra; Syafri Naldi; Alrido Martha Devano; Eddo Nanda Oktarici; Ancala Laras Putri; Himawan Mochtoha
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol. 7 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimaspolibatam.v7i1.9622

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an essential role in the Indonesian economy, but still face significant challenges in financial management and business legality, especially in the Riau Islands with limited access to training. This community service program aims to provide technical assistance in financial recording and business legality for budding micro businesses in the Riau Islands to create independent and sustainable entrepreneurs. Through the Project-Based Learning (PBL) approach, Batam State Polytechnic students accompany micro business actors in simple financial recording and processing legalities such as Business Identification Number (NIB), Taxpayer Identification Number (NPWP), and halal certification. As a result, 80% of participants succeeded in implementing daily transaction recording and 70% in compiling simple financial reports. In comparison, 75% of participants managed business legality through the Online Single Submission (OSS) platform, which increased access to formal financing. This program also changes the participants' mindset towards more professional business management, although further assistance is needed to ensure consistent implementation. This program has the potential to be replicated in other regions to support more competitive and sustainable empowerment of MSMEs, as well as contribute to local economic growth.
Penguatan Branding dan Digitalisasi Wisata melalui Program SERIP 360° Bakau Serip Mutia Ulfah; Alrido Martha Devano; Ancala Laras Putri; Andi Erna Mulyana; Aprizal Putra; Ayu Diah Lestari; Bambang Hendrawan; Daniel Kasidi; Viona Metriani; Sarah Nur Aulia; Agitya Putri Alifia; Emiliana Saidatul Chabibah ; Siti Fatimah Azzahro; Callysta Diva Filia; Miftah Khoiriah Harahap
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol. 8 No. 1 (2026): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimaspolibatam.v8i1.12911

Abstract

Abstract— Kampung Tua Bakau Serip is the only nationally recognized mangrove tourism village in Sumatra. Its ecological, cultural, and educational potential remains underutilized due to sporadic branding, unstructured digital promotion channels, and limited community capacity. This article presents the SERIP 360° program, a community service initiative aimed at strengthening brand identity, enhancing digital literacy among the local community, and activating digital tourism promotion campaigns through the participation of Pokdarwis (tourism awareness groups) and local MSMEs. The program employs several strategies: (i) branding audits, development of brand guidelines, and visual identity training; (ii) optimization of digital channels, editorial planning, and storytelling workshops; (iii) production of digital content, multilingual tourism catalogs, and interactive QR signage; and (iv) collaborative digital campaigns with influencers and local media. The program is implemented in two continuous phases over one semester, emphasizing the formation of an internal content team within the village to ensure independent management of digital promotion. Target outputs include a brand guideline document, active digital channels, ready-to-publish content, multilingual digital catalogs, and interactive QR signage. Evaluation is conducted both formatively and summatively, using sustainability achievement indicators. SERIP 360° demonstrates that a collaborative, community-based approach can serve as a model for adaptive, professional, and sustainable branding and digital promotion in tourism villages, and can be replicated in other nature-based tourism villages across Indonesia.
Co-Authors Agitya Putri Alifia Al Amany, Sarah Ulfah Almany, Sarah Ulfa Alrido Martha Devano Ancala Laras Putri Ancala Laras Putri Andi Erna Mulyana Ayu Diah Lestari Bambang Hendrawan Callysta Diva Filia Daniel Kasidi Eddo Nanda Oktarici Emiliana Saidatul Chabibah  Fuad Arif Rahman Himawan Mochtoha Khusniah, Riza Miftah Khoiriah Harahap Multhahada Ramadhani Siregar Mutia Ulfah Putri, Ancala Laras Rahman, Fuad Arif Rahmat Hidayat Riza Khusniah Ruzikna " Sarah Nur Aulia Siti Fatimah Azzahro Sri Zuliarni Syafri Naldi Tarisa, Niken Ayu Viona Metriani