EKOBIMA Ekonomi Bisnis dan Manajemen
Vol. 4 No. 1 (2026): EKOBIMA: Jurnal Ekonomi Bisnis dan Manajemen - Juni 2026

Pengaruh Film-Induced Tourism Terhadap Niat Kunjungan Dan Merekomendasikan Kunjungan Ke Destinasi Yang Dimediasi Oleh Keterlibatan Wisatawan Terhadap Film

Syahla Karima Musfha (Universitas Pendidikan Indonesia)
Heri Puspito Diyah Setiyorini (Universitas Pendidikan Indonesia)



Article Info

Publish Date
30 Jun 2026

Abstract

This study aims to analyze the influence of film-induced tourism on visit intention and destination recommendation intention, mediated by tourist engagement, using the Netflix series "Gadis Kretek" as the research object. The novelty of this study lies in the empirical examination of tourist engagement as a mediating mechanism within the film-induced tourism ecosystem on digital streaming platforms in Indonesia, a relationship that remains insufficiently explored in existing literature. A quantitative approach using Structural Equation Modeling-Partial Least Squares (SEM-PLS) was applied to 300 respondents who had watched the series. Results indicate that film-induced tourism exerts a very strong influence on tourist engagement (β = 0.910, p < 0.001), which subsequently significantly affects visit intention and recommendation intention (β = 0.342, p < 0.001). The direct effect of film-induced tourism on behavioral intention was non-significant (β = 0.087, p = 0.155), confirming that tourist engagement operates as a full mediator (VAF = 100%). These findings establish that exposure to streaming content does not automatically generate behavioral intentions without a deep psychological engagement process, thereby substantially enriching the theoretical framework of film-induced tourism.

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Journal Info

Abbrev

ekobima

Publisher

Subject

Economics, Econometrics & Finance Social Sciences Other

Description

EKOBIMA : Jurnal Ekonomi Bisnis Dan Manajemen adalah berisi kajian hasil penelitian tentang Ekonomi, Bisnis dan Manajemen, diterbitkan oleh 2 (dua) kali dalam satu tahun pada bulan Juni dan ...