Journal of Psychology and Culture Behavior in SDGs
Vol. 2 No. 2 (2026): July

Building Financial Awareness: Financial Literacy in the Era of Gen Z Materialism in Surabaya State University Environment

Reva Cahya Cantika Mariyono (Universitas Negeri Surabaya)
Riza Yonisa Kurniawan (Universitas Negeri Surabaya)



Article Info

Publish Date
01 Jul 2026

Abstract

Objective: This study seeks to examine the connection between financial literacy and financial behaviour on students' materialism both directly and indirectly. Method: This research adopts an explanatory quantitative approach to determine the relationships between variables. A survey using questionnaires was conducted on economics students at the Faculty of Economics and Business, State University of Surabaya to obtain primary data. Data analysis was performed using SEM-PLS assisted by WarpPls software. Results: The research findings indicate a positive and significant effect between financial literacy and financial behaviour, but it does not have a significant impact on materialism. Financial behaviour has a negative and significant effect on materialism, while also successfully serving as a mediating variable. Novelty: The integration of financial literacy and financial behaviour to estimate materialism in a model, with a focus on economics students, represents the novelty of this research. The contribution of the study lies in encouraging policymakers and educational institutions to develop financial education curricula with a greater focus on practical applications rather than theory.

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Journal Info

Abbrev

JOPACBIS

Publisher

Subject

Education Social Sciences Other

Description

The Journal of Psychology and Culture Behavior in SDGs explores the intersection of psychology, cultural behavior, and sustainable development, providing a platform for scholarly discussions on how psychological and cultural dimensions influence human behavior in achieving the Sustainable ...