International Review of Practical Innovation, Technology and Green Energy (IRPITAGE)
Vol. 6 No. 1 (2026): March-June 2026

CULTURAL PROMOTION THROUGH NUSANTARA TRADITIONAL COSTUME FASHION SHOW AT UTHM MALAYSIA

Wesmi Huriyaty (Universitas Riau Kepulauan, Batam, Indonesia)
Sulastri Sulastri (Universitas Riau Kepulauan, Batam, Indonesia)
Milawati Milawati (Universitas Riau Kepulauan, Batam, Indonesia)
Muhammad Thamrin (Universitas Riau Kepulauan, Batam, Indonesia)
Suryani Suryani (Universitas Riau Kepulauan, Batam, Indonesia)
Putri Wahyuni (Universitas Riau Kepulauan, Batam, Indonesia)
Maryadin Maryadin (Universitas Riau Kepulauan, Batam, Indonesia)
Yatasya Ananda Shophia (Universitas Riau Kepulauan, Batam, Indonesia)
Rimayang Anggun Laras Prastianty Ramli (Universitas Riau Kepulauan, Batam, Indonesia)
Rona Tanjung (Universitas Riau Kepulauan, Batam, Indonesia)
Mira Yona (Universitas Riau Kepulauan, Batam, Indonesia)
Magneta Hisyam (Universitas Riau Kepulauan, Batam, Indonesia)
Denny Ammari Ramadhan (Universitas Riau Kepulauan, Batam, Indonesia)
Hanafi Siregar (Universitas Riau Kepulauan, Batam, Indonesia)
Habibuddin Nasution (Universitas Riau Kepulauan, Batam, Indonesia)
Umi Kartini Binti Rashid (Universiti Tun Hussein Onn Malaysia (UTHM), Batu Pahat, Johor, Malaysia)
Mohd Asmadi Bin Mohd Angsor (Universiti Tun Hussein Onn Malaysia (UTHM), Batu Pahat, Johor, Malaysia)
Nur Aina Binti Azizan (Universiti Tun Hussein Onn Malaysia (UTHM), Batu Pahat, Johor, Malaysia)
Nur Athirah Binti Mohd Borkhan (Universiti Tun Hussein Onn Malaysia (UTHM), Batu Pahat, Johor, Malaysia)
Mohd Khairul Naser Bin Ibrahim (Universiti Tun Hussein Onn Malaysia (UTHM), Batu Pahat, Johor, Malaysia)



Article Info

Publish Date
17 Jun 2026

Abstract

This community service article describes a cultural promotion activity through a Nusantara traditional costume fashion show under the theme “Wonderful Indonesia” at Universiti Tun Hussein Onn Malaysia. The activity responded to the need for more direct, visual, and participatory cultural communication between Indonesian and Malaysian academic communities. It was implemented on 16 April 2026 at the Audio Visual Studio of Tunku Tun Aminah Library, involving Universitas Riau Kepulauan students as performers and organizers, with support from traditional costume studios and salons in Batam. The method used a participatory service design consisting of preparation, partner coordination, costume selection, runway performance, cultural narration, final parade, documentation, and qualitative reflection. The activity presented traditional attire from Minangkabau, Betawi, South Sulawesi, Sunda, Solo, Papua, and Aceh. The results indicate that fashion show performance can function as an accessible cultural diplomacy medium because it combines visual aesthetics, identity narration, and audience engagement. The activity strengthened Indonesian cultural visibility in an international academic setting and produced recommendations for broader audience involvement, stronger digital promotion, and follow-up cultural workshops.

Copyrights © 2026






Journal Info

Abbrev

IRPITAGE

Publisher

Subject

Humanities Energy Social Sciences Other

Description

International Review of Practical Innovation, Technology And Green Energy (IRPITAGE) is a scientific journal that presents the results of scientific works sourced from Community Service in Indonesia. Contains All Forms of Novelty Innovations in both scientific science and technology, as well as ...