Sukarara Village in Central Lombok has been better known as a weaving tourist destination, while the history behind the name of the village itself is rarely known. This research aims to trace the origin of the name Sukarara Village (toponymy) and the philosophical meaning of the traditional weaving ornamental variety that has been passed down from generation to generation, by considering that both were born from the same process, namely the collective memory of the community that was passed down orally without inscriptions or official written archives. This research uses a descriptive qualitative method with an ethnographic approach, through in-depth interviews with traditional leaders and weaving artisans, participatory observation, and the study of local historical documents. The results of the study show that the name "Sukarara" is rooted in the word "suke" (willing/sincere) which reflects the spirit of community independence, and is associated with the story of the founders of the village, Raden Uga and Raden Cempaka. The tradition of weaving is also integrated with the identity and rituals of the community, ranging from the ritual of "pemandik" to the traditional rules of "dende nyensek". Each weaving motif, such as Subahnale and Umbak, holds its own story and function, from the weaver's expression of admiration to the ritual of shaving baby hair. The study also found that the threat of fading of collective memory was due to the lack of regeneration of young weavers and the shift in value due to commercialization, so documentation became urgent.
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