<![CDATA[Consumer protection is a legal instrument created to protect and fulfill consumer rights. Article 7 of Law Number 8 of 1999 concerning Consumer Protection clearly stipulates the obligation of businesses to provide accurate and honest information regarding the warranty conditions of goods or services and to provide explanations of use, repair, and maintenance. Based on this background, the research problem is formulated as follows: "What is the legal protection for consumers regarding price differences between shelf labels and payment receipts at supermarket checkouts?" and "What are the Obstacles to Legal Protection for Consumers Regarding Price Differences Between Shelf Labels and Payment Receipts at Supermarket Cashiers in South Denpasar. This research is an empirical legal study with a juridical approach. Primary data was obtained through interviews with supervisors and consumers at a supermarket in South Denpasar. Secondary data was obtained from official documents, books, and relevant laws and regulations. Data processing and analysis in this study were conducted qualitatively, with an emphasis on understanding empirical reality in depth. The results indicate that the protection provided by supermarkets, as business actors, is preventive in nature, as stipulated in Article 7 of the Consumer Protection Law. Business actors must provide clear information regarding product prices, inform consumers when they inquire about expiration dates, and be honest about the quality of goods. This ensures consumers feel safe and confident]]>
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