Jurnal Pengabdian Magister Pendidikan IPA
Vol 9 No 2 (2026): April-Juni 2026

Penguatan Branding Desa Wisata Sawah Terasiring Melalui Strategi Promosi Digital Dan Pemasaran Berkelanjutan

Nora Listantia (Universitas Mataram)
Muhammad Diaz Naufal Akhdiyat (Universitas Mataram)
Arif Rahman (Universitas Mataram)
Bening Sagita Lestari (Universitas Mataram)
Riska Ageng Pangestu (Universitas Mataram)
Zaura Fatilla (Universitas Mataram)
Risa Nadia Astuti (Universitas Mataram)
Putri Handayani (Universitas Mataram)
Khairul Wajdi (Universitas Mataram)
Beni Nasriadi (Universitas Mataram)
Fitri Aliyah (Universitas Mataram)
Karoluslina (Universitas Mataram)
Sartika Hijriati (Universitas Mataram)
M. Gunawan Supiarmo (Universitas Mataram)



Article Info

Publish Date
17 Jun 2026

Abstract

Thematic Community Service Program (Kuliah Kerja Nyata/KKN) is a form of community engagement that plays a strategic role in supporting village development, particularly in the tourism sector based on local potential. This community service activity was carried out using a participatory approach, involving the community actively from the stages of observation, planning, implementation, to evaluation of the activities. The work programs implemented included the construction of a photo spot stage, the installation of TPQ signboards, teaching Qur’an recitation at the TPQ, community clean-up activities, and weekly exercise sessions with village children. The results of the activities showed that the construction of the photo spot stage was able to strengthen the visual identity of Mareje Village as a nature- and agriculture-based tourism village, as well as improve the effectiveness of digital promotion through social media platforms such as Instagram and TikTok. In addition, the social and educational programs had a positive impact on strengthening TPQ institutions, increasing children’s participation in religious and sports activities, and raising public awareness of the importance of environmental cleanliness and social collaboration. Overall, this KKN program contributed to encouraging sustainable village tourism development in social, economic, and environmental aspects.

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Journal Info

Abbrev

jpmpi

Publisher

Subject

Education

Description

Jurnal Pengabdian Magister Pendidikan IPA (JPMPI) |e-ISSN: 2655-5263| merupakan Jurnal Pengabdian kepada Masyarakat dan penerapan Ipteks yang memuat publikasi hasil kegiatan pengabdian kepada masyarakat, model atau konsep dan atau implementasinya dalam rangka peningkatan partisipasi masyarakat dalam ...