<![CDATA[The Kampung Baru area surrounding Universitas Lampung represents one of the rapidly developing urban zones driven by academic, commercial, and residential activities. Uncontrolled growth has generated numerous social vulnerability issues including traffic congestion, unregulated street vendors, illegal parking, noise pollution, and petty crime. This study aims to analyze the effectiveness of public order policy implementation in this area and to formulate adaptive and sustainable policy solutions. A descriptive qualitative method with a case study approach was employed. Data were gathered through in-depth interviews, field observations, and documentation studies. Findings indicate that public order policy effectiveness remains suboptimal, particularly regarding policy communication, enforcement consistency, and inter-agency coordination. This article proposes a collaborative policy model involving local government, the university, business actors, and the community as an integrated solution to address social vulnerability in the area.]]>
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