<![CDATA[The development of agrotourism often faces challenges in balancing economic benefits with sustainability principles. This study aims to analyze the application of ecotourism principles in the community-based agrotourism model at Keju Lasi Canduang, Agam Regency, and to formulate priority development strategies. The research method used is qualitative with a descriptive-analytical case study approach, utilizing SWOT analysis instruments, IFAS (Internal Factor Analysis Summary), and EFAS (External Factor Analysis Summary) matrices. The results indicate that Keju Lasi applies a hybrid model of agrotourism and ecotourism through a Community-Based Tourism (CBT) mechanism. Based on the strategic environmental analysis, the total internal strength score is 1.85 and the weakness score is 1.60 (a difference of +0.25), while the external opportunity score is 1.85 and the threat score is 1.68 (a difference of +0.17). The company's strategic position is in Quadrant I (Aggressive Strategy), indicating that the management has a strong internal position to maximize market opportunities. Recommended priority strategies include the development of premium interactive educational tourism packages, strengthening digital marketing to overcome accessibility constraints, and Triple Helix collaboration with the government and the community. However, given the business location in the disaster-prone zone of Mount Marapi, the formulation of a disaster contingency plan and an early warning system is an absolute operational prerequisite to ensure long-term business sustainability.]]>
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