Education is an important part of human life, playing a role in shaping the character and behavior of individuals and society. In this regard, moral education is an aspect that needs to be implemented from an early age, especially within the family environment. Parents have a primary role in instilling moral values in children through role models, advice, and the habituation of commendable behavior in everyday life. However, technological developments and the flow of modernization pose challenges in moral education, especially with the increase in deviant behavior in children and adolescents. Therefore, this study focuses on the role of parents in the process of moral education of children in Dukuh Ngrawan, Dolopo District, Madiun Regency. The purpose of this study is to determine the extent of parental involvement in shaping children's morals, the methods used in educating children to have good character, and factors that pose challenges in the process of moral education in the family, including the influence of technology, the social environment, and parental busyness. This study uses a descriptive method with a qualitative approach, focusing on an in-depth understanding of social phenomena and human behavior through interviews, observations, and literature studies. The research results show that moral education in Dukuh Ngrawan is implemented through love, role models, and habituation. Parents play a role in instilling values of faith, morality, health, and intelligence in their children, thus making moral education the foundation for developing a generation of character.
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