JASL - Journal of Applied Studies in Language
Vol. 10 No. 1 (2026): June 2026

Form, Function, and Meaning in the Use of Euphemism in the Title of Kompas Daily Newspaper

I Made Darma Sucipta (Politeknik Negeri Bali)
I Nyoman Mandia (Politeknik Negeri Bali)
I Made Rai Jaya Widanta (Politeknik Negeri Bali)
Jebamani Anthoney (Asia-Pacific International University)
I Nyoman Sukra (Politeknik Negeri Bali)
Putu Dyah Hudiananingsih (Politeknik Negeri Bali)



Article Info

Publish Date
29 Jun 2026

Abstract

This study aims to analyze the forms, functions, and meanings of euphemisms used in the news headlines of Kompas online news headlines published between September and October 2024. This topic is important because euphemism is a linguistic strategy employed by the media to convey sensitive information in a more polite, subtle, and socially acceptable manner. The study applied a qualitative approach with a descriptive-semantic method. The data consisted of 15 news headlines containing euphemistic expressions, collected through document analysis, supported by note-taking techniques. The data were analyzed by classifying them based on linguistic forms, communicative functions, and semantic meanings. The findings reveal that the dominant forms of euphemism are loanwords and borrowed terms, followed by metaphors and periphrasis. Functionally, euphemisms are used to soften expressions, maintain politeness, conceal sensitive meanings, and support diplomatic strategies in news reporting. In terms of meaning, two types of meaning were identified: conceptual meaning and associative meaning. Conceptual meaning tends to occur in loanwords, while associative meaning is more frequently found in metaphorical expressions. These findings indicate that euphemism in Kompas headlines functions not only as a linguistic feature but also as a discursive strategy to frame social reality and influence readers’ perceptions. Therefore, lexical choices in mass media play a significant role in shaping public opinion in a subtle yet effective way.  

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Journal Info

Abbrev

JASL

Publisher

Subject

Education Languange, Linguistic, Communication & Media

Description

Focus and Scope Journal of Applied Studies in Language is focusing on research in languages and language teaching. The journal covers two main areas: Linguistics, including, but not limited to, Phonology, Morphology, Syntax, Semantics, Pragmatics, Discourse, Language Acquisition, Sociolinguistics ...