DAMPAK PENERAPAN ARTIFICIAL INTELLIGENCE PADA IKLAN DIGITAL PRODUK KESEHATAN BLACK MORES TERHADAP BRAND AWARENESS

Efry Kurnia (Universitas Muhammadiyah Sumatera Utara)
Roza Maya Sari (Univesitas Prima)
Novi Aisha (Universitas Muhammadiyah Sumatera Utara)

Cangkal : Jurnal Ilmu Sosial dan Humaniora
Vol. 2 No. 1 (2026): Mei - Oktober 2026

Public demand and desire for rapid, reliable information are growing alongside continuous technological advancements—specifically the use of AI technologies that deliver quick and practical results in the business world, including the health product sector. Blackmores is a well-known health product brand, particularly in Asia; however, there is a perceived need for its products to be presented through more communicative, personalized messaging. This study aims to analyze the impact of AI implementation in Blackmores health product advertisements on consumer brand awareness in Indonesia. Data was collected via an online questionnaire involving 200 respondents who had encountered the advertisements on various social media platforms.