Ganaya: Jurnal Ilmu Sosial dan Humaniora
Vol 9 No 3 (2026): Article in Press

Theatrical Dining Sebagai Strategi Penguatan Identitas Budaya Bali dalam Wisata Gastronomi di Gajah Putih Restaurant Ubud

I Made Mahardika Jaya (Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar)
I Made Gede Anadhi (Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar)
I Gede Sedana Suci (Universitas Hindu Negeri I Gusti Bagus Sugriwa Denpasar)



Article Info

Publish Date
09 Jul 2026

Abstract

Gastronomic tourism has emerged as an important strategy for preserving cultural heritage and strengthening destination branding. In Bali, this development is reflected in the implementation of theatrical dining at Gajah Putih Restaurant, which integrates culinary experiences with performing arts, cultural storytelling, and philosophical symbolism. This study aims to analyze the role of theatrical dining in strengthening Balinese cultural identity through a multisensory experience. A descriptive qualitative approach was employed using participant observation, semi-structured interviews, and literature review. The research site was purposively selected because Gajah Putih Restaurant consistently and systematically implements the theatrical dining concept. The participants consisted of ten tourists and one restaurant manager. Thematic analysis revealed that theatrical dining functions not only as a culinary innovation but also as a medium of cultural communication, in which Balinese cultural identity is represented through the philosophy of Tri Hita Karana, the symbolism of local food ingredients, ritual performances, and the active participation of tourists in co-creating meaning. This multisensory experience strengthens tourists' emotional connection with the local culture and creates a profound experiencescape. The study concludes that the integration of gastronomy and performing arts strengthens the representation of Balinese cultural identity, supports destination branding, and promotes sustainable tourism development.

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Journal Info

Abbrev

ganaya

Publisher

Subject

Religion Arts Humanities Economics, Econometrics & Finance Education Social Sciences Other

Description

Ganaya: Jurnal Ilmu Sosial dan Humaniora is a journal published by Jayapangus Press which contains the results of research in the field of social sciences and humanities. The purpose of this journal is to publish and disseminate writings in the social sciences and humanities that can contribute to ...