International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Vol. 5 No. 6 (2026): MAY

DEVELOPMENT OF A GREEN ECONOMIC MODEL FOR TOURISM VILLAGES IN SUBANG: A NATURAL RESOURCE-BASED VALUE APPROACH AND SYSTEMS THINKING METHODOLOGY

Ratih Ayu Sekarini (Universitas Islam Jakarta)
Wiwin (Universitas Islam Jakarta)
Hilma Farhani (Universitas Islam Jakarta)
Rita Siti Fatimah (Universitas Islam Jakarta)



Article Info

Publish Date
30 May 2026

Abstract

This study aims to develop a green economy model in Cisaat Tourism Village through the Natural Resource Based Value (NRBV) and Systems Thinking Methodology approaches. The study uses a mixed methods approach by combining semi-structured interviews with 3 village officials, 5 business actors, and 3 community leaders, as well as a quantitative survey of 50 respondents using probability sampling techniques. The NRBV approach is used to assess the intrinsic value of natural resources, while systems thinking analyses the interrelationships between environmental, social, and economic aspects in a sustainable tourism system. The results of the study show that the development of Cisaat Tourism Village still faces major obstacles in the form of a weak village identity, the impact of study tour restrictions on tourist visits, weak digital promotion, and limited seasonal culinary ingredients. Theoretically, this study emphasises the importance of integrating village identity, policy adaptation, digitalisation of promotion, and culinary innovation in the development of green economy-based tourism.

Copyrights © 2026






Journal Info

Abbrev

ijset

Publisher

Subject

Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

Description

International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) is an international journal that publishes popular articles in the fields of Social Science, Education, Economics, Agricultural Research, and Technology. IJSET is published every month in ...