Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis
Vol. 24 No. 2 (2026): Agustus 2026

EXPLORING ENTREPRENEURIAL MINDSET DEVELOPMENT THROUGH AGRIBUSINESS TOURISM FIELD TRIPS IN LAWANG

Dieva Zahrohtu Anfi (Sekolah Tinggi Ilmu Ekonomi Indonesia Malang)
Putria Dewi Masruroh (Sekolah Tinggi Ilmu Ekonomi Indonesia Malang)
Iradah Rahman (Sekolah Tinggi Ilmu Ekonomi Indonesia Malang)
Rayyan Sugangga (Sekolah Tinggi Ilmu Ekonomi Indonesia Malang)
Dewi Suwahibatul (Sekolah Tinggi Ilmu Ekonomi Indonesia Malang)
Anistya Azzahra (Sekolah Tinggi Ilmu Ekonomi Pemnas Indonesia Malang)



Article Info

Publish Date
17 Jul 2026

Abstract

Entrepreneurship education in higher education institutions often faces challenges in connecting classroom-based theories with real-world business practices. This study explores how experiential learning through agribusiness tourism field trips contributes to the development of entrepreneurial mindset among university students. The research was conducted using a qualitative descriptive approach with a case study design involving students from STIE Indonesia Malang who participated in educational visits to two agribusiness tourism destinations in Lawang, East Java: Graha Wiyata Outbound Psychology and Flora Education and Honey Harvest Tourism. Data were collected through in-depth interviews, participatory observation, focus group discussions, and documentation analysis. The findings indicate that direct exposure to agrientrepreneurial ecosystems enhances students’ entrepreneurial awareness, creativity, resilience, and opportunity recognition. At Graha Wiyata, students learned ornamental plant cultivation, plant propagation techniques, and agribusiness management practices. Meanwhile, at Wisata Petik Madu Lawang, students explored honey bee cultivation, honey harvesting, product diversification, and value-added product innovation, such as beeswax processing. The experiential learning process encouraged students to shift their mindset from job-seeking orientation toward opportunity creation and local resource-based entrepreneurship. The study concludes that agribusiness tourism-based experiential learning can serve as an effective pedagogical strategy for strengthening entrepreneurship education in higher education by integrating practical engagement, reflective learning, and real-world business exposure.

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Journal Info

Abbrev

JAK

Publisher

Subject

Economics, Econometrics & Finance Education

Description

Akademika, Jurnal Manajemen, Akunntansi dan Bisnis diterbitkan oleh program Studi S1 Manajemen STIE Indonesia Malang setiap periode 2 edisi dalam satu tahun, dikelola oleh Pusat Publikasi dan Penerbitan Karya Ilmiah STIE Indonesia ...