International Journal of Marketing and Human Resource Research
Vol. 7 No. 3 (2026): International Journal of Marketing & Human Resourches Research

The Relationship Between Self-Stigma and Negative Social Perceptions on the Intention to Seek Professional Psychological Help Among Young Adults in Bandung

Adhistyrizkika Kurnia Putri (Universitas Indonesia Membangun)
Rifqi Farisan Akbar (Universitas Indonesia Membangun, Bandung)
Prinska Damara Sastri (Universitas Indonesia Membangun, Bandung)



Article Info

Publish Date
12 Jul 2026

Abstract

This study aims to examine the relationships between self-stigma, perceived social negativity, and the intention to seek professional psychological help among emerging adults in Bandung City. A total of 100 participants were selected using a non-probability purposive sampling technique, with the sample size determined using the Slovin formula (10% margin of error). Data were collected using standardized questionnaires measuring self-stigma, perceived social negativity, and help-seeking intention, aafter all statistical assumptions had been met. The findings indicate that self-stigma and perceived social negativity are significantly associated with the intention to seek professional psychological help among emerging adults in Bandung. Perceived social negativity showed a stronger relationship with help-seeking intention than self-stigma. Together, both variables substantially contributed to explaining variations in help-seeking intention. Because the help-seeking intention scale was reverse-scored, higher scores indicated a lower intention to seek professional psychological help. These findings suggest that both psychological and social factors play an important role in shaping emerging adults intention to seek professional psychological help. Therefore, the study highlights the importance of stigma reduction and mental health literacy initiatives to encourage greater willingness to seek professional help

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Journal Info

Abbrev

ijmhrr

Publisher

Subject

Economics, Econometrics & Finance Social Sciences

Description

International Journal of Marketing & Human Resource Research (IJMHRR) is a peer-reviewed and international marketing and human resource journal. The journal covers topics in the areas of human resource management, marketing, organizational behaviour, pricing, digital marketing, social marketing, ...