<![CDATA[The acceleration of digital transformation and business legality has become an urgency for the economic resilience of rural MSMEs in the Industry 4.0 era. However, food-crafting MSMEs in Kedungdowo Village, Situbondo, experience market reach stagnation due to low digital literacy, reliance on reactive conventional marketing, and a lack of formal business permits. This community service aims to transform the partners' business ecosystem through the Asset-Based Community Development (ABCD) approach to break the deficit mentality and incubate business independence. The structured implementation consisted of local asset identification, financial governance training, marketing digitalization, and door-to-door legality mentoring. Intervention results demonstrate a measurable increase in operational capabilities. In absolute terms, 100% (10 MSMEs) successfully adopted WhatsApp Business and Google Maps as their digital storefront infrastructure. Furthermore, institutional legitimacy increased significantly, with 100% of partners securing a Business Identification Number (NIB) and 60% obtaining Home Industry Food (P-IRT) permits. This digital transformation, the application of intellectual honesty-based copywriting techniques, and the improvement in Cost of Goods Sold (COGS) governance precision directly correlated to an average sales volume surge of 35% post-intervention. In conclusion, the harmonious integration of technological acceleration, managerial and financial literacy, and legal compliance proved crucial and effective in shifting the mindset of rural MSMEs from mere informal entities to a resilient, responsive, and sovereign digital business ecosystem amid disruption.]]>
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