Jurnal Atma Inovasia
Vol. 6 No. 4 (2026)

Peningkatan Daya Saing Produk Tani: Packaging dan Pembuatan Katalog di Kalurahan Tamanmartani, Yogyakarta

Victoria Sundari Handoko (Prodi Sosiologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Atma Jaya Yogyakarta)
Desideria Cempaka Wijaya Murti (Universitas Atma Jaya Yogyakarta)
Emerita Setyowati (Universitas Kristen Immanuel)
Sesilia Eka Tri Astuti (Universitas Atma Jaya Yogyakarta)
Stephany Emmanuela Lesar (Universitas Atma Jaya Yogyakarta)
Gabriel Hacarya Adhi (Universitas Atma Jaya Yogyakarta)
Fridolin Satriya Indratma (Universitas Atma Jaya Yogyakarta)



Article Info

Publish Date
30 Jul 2026

Abstract

This community service activity aims to address the issue of low competitiveness in agricultural products by providing packaging and product photo catalogs to the farmer business group in Tamanmartani Village, Kalasan, Sleman. The problem faced by the farmer business group is related to the need for better product packaging and photo catalogs. The herbal agricultural products produced by this farmer business group have great economic potential; however, promotion is still limited, thus hampering wider marketing. The purpose of this community service activity is to increase the competitiveness of superior village agricultural products by improving packaging design and creating a photo catalog of ten agricultural products. The method applied is community development by providing support to the farmers’ business community through training and mentoring. The results of the activity showed improvement in the quality of visual identity, packaging, and product appearance, making the products more professional and marketable. The product photo catalog serves as a documentation and promotional tool to support digital marketing and strengthen the sustainable village economy.

Copyrights © 2026






Journal Info

Abbrev

jai

Publisher

Subject

Humanities Decision Sciences, Operations Research & Management Environmental Science Social Sciences Other

Description

Jurnal Atma Inovasia (JAI) diharapakan dapat menjadi sarana desiminasi pengabdian dari seluruh civitasakademika berbagai disiplin ilmu tentang berbagai macam inovasi dan solusi-solusi dalam berbagai persoalan dalam masyarakat. JAI diharapkan dapat mengispirasi dan bermanfaat bagi masyarakat secara ...