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All Journal Jurnal Atma Inovasia
Victoria Sundari Handoko
Prodi Sosiologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Atma Jaya Yogyakarta
Humanities Decision Sciences, Operations Research & Management Environmental Science Social Sciences Other

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Penguatan Branding Produk Pertanian Unggulan Melalui Integrasi Teknologi Solar tunnel dryer di BUMDes Tamanmartani Victoria Sundari Handoko; Desideria Cempaka Wijaya Murti; Emerita Setyowati; Sesilia Eka Tri Astuti; Stephany Emmanuela Lesar; Gabriel Hacarya Adhi; Fridolin Satriya Indratma
Jurnal Atma Inovasia Vol. 6 No. 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v6i1.12953

Abstract

The community service program at BUMDes Tamanmartani, Sleman Regency aims to strengthen the branding of leading agricultural products through the integration of Solar tunnel dryer technology. This collaboration is designed to enhance the capacity of BUMDes in managing local agricultural products, providing added value and improving their competitiveness in the market. Branding reinforcement is carried out by exploring the potential of village flagship products and developing marketing strategies based on innovative drying technology. The social entrepreneurship approach offers opportunities for villagers to collaborate, share knowledge, and optimize agricultural yields with improved quality. Problem-solving serves as the main method in addressing the challenges faced by BUMDes, including production management, marketing, and resource utilization. This is achieved through participatory discussions between the community service team, BUMDes administrators, and members of BUMDes. Furthermore, the program includes marketing training and the sustainable use of Solar tunnel dryer technology. Activities also cover the development of branding programs for agricultural products, the enhancement of BUMDes marketing skills, and the strengthening of distribution networks, enabling Tamanmartani’s agricultural products to compete at both local and regional levels.
Peningkatan Daya Saing Produk Tani: Packaging dan Pembuatan Katalog di Kalurahan Tamanmartani, Yogyakarta Victoria Sundari Handoko; Desideria Cempaka Wijaya Murti; Emerita Setyowati; Sesilia Eka Tri Astuti; Stephany Emmanuela Lesar; Gabriel Hacarya Adhi; Fridolin Satriya Indratma
Jurnal Atma Inovasia Vol. 6 No. 4 (2026)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service activity aims to address the issue of low competitiveness in agricultural products by providing packaging and product photo catalogs to the farmer business group in Tamanmartani Village, Kalasan, Sleman. The problem faced by the farmer business group is related to the need for better product packaging and photo catalogs. The herbal agricultural products produced by this farmer business group have great economic potential; however, promotion is still limited, thus hampering wider marketing. The purpose of this community service activity is to increase the competitiveness of superior village agricultural products by improving packaging design and creating a photo catalog of ten agricultural products. The method applied is community development by providing support to the farmers’ business community through training and mentoring. The results of the activity showed improvement in the quality of visual identity, packaging, and product appearance, making the products more professional and marketable. The product photo catalog serves as a documentation and promotional tool to support digital marketing and strengthen the sustainable village economy.
Co-Authors Desideria Cempaka Wijaya Murti Emerita Setyowati Emerita Setyowati Fridolin Satriya Indratma Fridolin Satriya Indratma Gabriel Hacarya Adhi Gabriel Hacarya Adhi Murti, Desideria Cempaka Wijaya Sesilia Eka Tri Astuti Sesilia Eka Tri Astuti Stephany Emmanuela Lesar Stephany Emmanuela Lesar