<![CDATA[This study addresses the persistent challenge of low student motivation and engagement in English language learning in Indonesia by examining an innovative instructional approach. It evaluates the effectiveness of Toy Theater, a gamified learning platform integrated with local cultural content, in improving English vocabulary acquisition among secondary school students. The intervention embedded vocabulary learning within familiar cultural narratives, aiming to support cognitive development, socio-emotional engagement, and cultural relevance in language education. Using a mixed-methods design, the study combined quantitative data from pre- and post-tests with qualitative data from classroom observations and interviews. The participants included sixty students and three teachers at a secondary school in Semarang, Indonesia, who took part in an eight-week implementation. Toy Theater offered interactive, game-based activities aligned with the national curriculum and enriched with traditional arts and folklore to increase student engagement. Findings revealed a statistically significant improvement in students’ vocabulary proficiency, as reflected in higher post-test scores. Students reported increased motivation and enjoyment, largely due to the gamified features and culturally relevant content. Teachers also noted improved classroom dynamics, with greater participation and collaboration. Overall, the study demonstrates the potential of gamified, culturally responsive tools to enhance English language learning, emphasizing the value of integrating technology with local cultural contexts to improve educational outcomes.]]>
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