Implicative Intuitive Learning Media for Students Based on Broojek Business Concept

Samas Adimisa Mishbah Habibie (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Ardhi Islamudin (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Ellyzabeth Putri Vizandra (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Ni Putu Rekha Puspita (Universitas Pembangunan Nasional “Veteran” Jawa Timur)

Jurnal Pengabdian Pancasila (JPP)
Vol. 4 No. 1 (2025): March 2025

The intuitive learning media development program based on the business concept “Broojek” aims to increase students' practical understanding in facing the challenges of the digital economy through direct experience in community service. An intuitive approach, students not only gain theory but also field experience that hones critical thinking skills, business intuition, and analytical abilities. The results of this program show that an intuitive and practical approach can improve students' readiness to face real economic challenges and has the potential to become a sustainable learning model in higher education in economics and business.