Soshum: Jurnal Sosial dan Humaniora
Vol. 16 No. 2 (2026): July 2026

Startup Experience Trip in Strengthening Social Capital and Empowering the Economy of Partner Village

Ronald Tri Pamungkas (Universitas Sebelas Maret)
Ravik Karsidi (Universitas Sebelas Maret)
Rahesli Humsona (Universitas Sebelas Maret)



Article Info

Publish Date
31 Jul 2026

Abstract

This study investigates the role of the startup Experience Trip in enhancing social capital and empowering partner village communities in Klaten Regency. Employing a qualitative case study methodology, the research analyses Experience Trip's function as a bridge among stakeholders involved in the development of community-based tourism (CBT). The findings indicate that Experience Trip not only provides alternative tourism packages including empowering, live-in, and travel options but also serves as a facilitator of community empowerment through training and mentorship programs for village communities. Utilising Robert D. Putnam’s social capital framework, encompassing networks, norms, and trust, this study reveals that Experience Trip has effectively cultivated bridging social capital among different groups, fostered experience-oriented tourism, and established trust through a community involvement approach that tends to be top-down, facing challenges related to lower community participation. The implications of this study underscore the importance of inclusive collaboration and the integration of sustainability principles into tourism startup business models to reinforce long-term socio-economic benefits.

Copyrights © 2026






Journal Info

Abbrev

SOSHUM

Publisher

Subject

Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

Description

Focus and Scope Soshum: Jurnal Sosial dan Humaniora aims to develop itself as a pioneer journal for the social sciences with a focus on emerging issues pertaining to the social and behavioural sciences as well as humanities. Areas relevant to the scopes of the journal include Social Sciences, ...