PENGARUH PERCEIVED QUALITY, BRAND TRUST, DAN CUSTOMER SATISFACTION TERHADAP CUSTOMER LOYALTY PT. SINAR SAKTI SAMPOERNA

Vanessa Amalia (Universitas Bandar Lampung)
Tri Lestira Putri Warganegara (Universitas Bandar Lampung)

Didaktik : Jurnal Ilmiah PGSD STKIP Subang
Vol. 12 No. 02 (2026): Volume 12 No. 02, Juni 2026 Produce

The Influence of Perceived Quality, Brand Trust, and Customer Satisfaction on Customer Loyalty of PT. Sinar Sakti Sampoerna's customers. Competition in the logistics services industry requires companies not only to attract customers, but also to maintain their loyalty. Customer loyalty is important because it encourages repeat purchases, positive recommendations, and tolerance for price changes. However, fluctuations in the number of customers indicate the need to strengthen loyalty through improving service quality, brand trust, and customer satisfaction. This study aims to understand the role of these three factors in shaping customer loyalty in delivery service companies.