JURNAL MANAJEMEN MOTIVASI
Vol 22 No 1 (2026): Jurnal Manajemen Motivasi

The Influence of Social Media Marketing and Electronic Word of Mouth on Visit Intention to Kura Kura Boneoge Beach Club

Andi Muhammad Fikri (Unknown)
Sutomo, Maskuri (Unknown)
Nuriya Santi, Ira (Unknown)
Zeylo Auriza, Mohammad (Unknown)

Article Info

Publish Date
02 Jun 2026

Abstract

This study aims to analyze the influence of social media marketing and electronic word of mouth on interest in visiting Kura Kura Boneoge Beach Club. The study used a quantitative approach with 105 respondents and was analyzed using multiple linear regression. The results showed that both variables had a positive and significant effect with an Adjusted R² of 0.725. Social media marketing had a more dominant influence than electronic word of mouth. These findings indicate that social media marketing and electronic word of mouth play an important role in increasing tourist interest in visiting.

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Journal Info
JURNAL MANAJEMEN MOTIVASI
Website

Abbrev

jm_motivasi

Publisher

Universitas Muhammadiyah Pontianak

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen ...