Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal JURNAL MANAJEMEN MOTIVASI
Zeylo Auriza, Mohammad
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Strategi Pengembangan Usaha Melalui Diversifikasi Produk dan Store Atmosphere Dalam Meningkatkan Volume Penjualan Coffee Shop Renjana Basit, Abdul; Bahri Dg. Parani, Syamsul; Zahara, Zakiyah; Zeylo Auriza, Mohammad
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8546

Abstract

This study aims to analyze business development strategies through product diversification and store atmosphere in increasing the sales volume of Renjana coffee shops. The methods used are mixed methods through interviews, observations, documentation, word clouds, and mean value analysis of 60 respondents. The results show that product diversification and store atmosphere received excellent ratings, supported by the dominance of positive words in the word cloud. Sales data increased from a stagnant range of 46%-54% to 70%-97% after the strategy was implemented. These findings confirm that both strategies are effective in creating a positive consumption experience and increasing Renjana's sales volume.
The Influence of Social Media Marketing and Electronic Word of Mouth on Visit Intention to Kura Kura Boneoge Beach Club Andi Muhammad Fikri; Sutomo, Maskuri; Nuriya Santi, Ira; Zeylo Auriza, Mohammad
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8947

Abstract

This study aims to analyze the influence of social media marketing and electronic word of mouth on interest in visiting Kura Kura Boneoge Beach Club. The study used a quantitative approach with 105 respondents and was analyzed using multiple linear regression. The results showed that both variables had a positive and significant effect with an Adjusted R² of 0.725. Social media marketing had a more dominant influence than electronic word of mouth. These findings indicate that social media marketing and electronic word of mouth play an important role in increasing tourist interest in visiting.
Co-Authors Abdul Basit Andi Muhammad Fikri Bahri Dg. Parani, Syamsul IRA NURIYA SANTI Maskuri Sutomo Zakiyah Zahara