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All Journal JURNAL MANAJEMEN MOTIVASI
Andi Muhammad Fikri
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Social Media Marketing and Electronic Word of Mouth on Visit Intention to Kura Kura Boneoge Beach Club Andi Muhammad Fikri; Sutomo, Maskuri; Nuriya Santi, Ira; Zeylo Auriza, Mohammad
JURNAL MANAJEMEN MOTIVASI Vol 22 No 1 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i1.8947

Abstract

This study aims to analyze the influence of social media marketing and electronic word of mouth on interest in visiting Kura Kura Boneoge Beach Club. The study used a quantitative approach with 105 respondents and was analyzed using multiple linear regression. The results showed that both variables had a positive and significant effect with an Adjusted R² of 0.725. Social media marketing had a more dominant influence than electronic word of mouth. These findings indicate that social media marketing and electronic word of mouth play an important role in increasing tourist interest in visiting.
Co-Authors IRA NURIYA SANTI Maskuri Sutomo Zeylo Auriza, Mohammad