Journal Informatic, Education and Management (JIEM)
Vol 8 No 2 (2026): AUGUST

REPRESENTATION OF THE MEANING OF TIME AND WOMEN IN THE FILM POSTER SORE: IITRI DARI MASA DEPAN: A STUDY OF VISUAL SEMIOTICS AS A DEVELOPMENT OF VISUAL LITERACY TEACHING MATERIALS

Muthia Azizah (Unknown)
Shafa Aida Zafira (Universitas Muhammadiyah Tangerang)
Zahara Dafina Nurul 'Aisyah (Universitas Muhammadiyah Tangerang)
Aliyah (Universitas Muhammadiyah Tangerang)



Article Info

Publish Date
02 Jul 2026

Abstract

The film poster for SORE: Istri dari Masa Depan by Yandy Laurens serves as a starting point for research to understand how time and women are represented in contemporary Indonesian visual culture, while also exploring its potential as a visual literacy teaching material. This study uses an interpretive qualitative semiotic approach with Roland Barthes' three-level framework of meaning—denotation, connotation, and myth—and is strengthened by in-depth interviews with five informants to obtain audience perceptions. The analysis focuses on five visual elements: color grading, lighting, layering, bird's-eye view framing, and typography. The research findings indicate that the composition of the spiral staircase depicts time as a non-linear cycle, while the doubling of female figures forms a fragmented and dreamy feminine identity. Furthermore, this study finds that the semiotic analysis of the film poster has real benefits as an authentic teaching material in the Visual Communication Design Study Program. Thus, this research confirms that film poster design is not just a visual communication medium, but also a critical learning resource worthy of being integrated into the visual communication education curriculum to develop students' visual literacy competencies.

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Journal Info

Abbrev

jiem

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Other

Description

Perkembangan ilmu pengetahuan terkait dengan teknologi, informasi dan komunikasi baik secara teoritis maupun empiris terbukti sudah memberikan dampak positif bagi berbagai sisi kehidupan masyarakat. Perkembangan ilmu Bidang Teknologi Informasi Dan Komunikasi sudah banyak memberikan manfaat bagi ...