Digital Transformation of MSMEs: Navigating Opportunities and Challenges in the Industry 4.0 Era

Stanss. L. H. V. Joyce Lapian (Universitas Sam Ratulangi)
Silvya L. Mandey (Universitas Sam Ratulangi)
Willem J. F. A. Tumbuan (Universitas Sam Ratulangi)
Imelda W. J. Ogi (Universitas Sam Ratulangi)
Roberthair Suripatty (Universitas Victory Sorong)
Winarsih Winarsih (Dinas Koperindag Provinsi Papua Barat Daya)
Meiland Makalisang (Dinas Koperindag Provinsi Papua Barat Daya)
Naomi Ormak (Pemerintah Daerah Kab. Sorong)

Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Vol. 6 No. 2 (2025): Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis

This study explores the opportunities and challenges MSMEs face in adopting digital technologies during the Fourth Industrial Revolution. While digital platforms offer benefits like improved efficiency, broader market access, and innovation, MSMEs encounter challenges such as poor infrastructure, limited digital skills, financial limitations, and cybersecurity concerns. The study suggests solutions including ongoing digital training, infrastructure improvements, better financing access, and enhanced cybersecurity awareness to help MSMEs navigate digital transformation, boost competitiveness, and ensure sustainability in the digital economy.