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All Journal Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Meiland Makalisang
Dinas Koperindag Provinsi Papua Barat Daya

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Digital Transformation of MSMEs: Navigating Opportunities and Challenges in the Industry 4.0 Era Stanss. L. H. V. Joyce Lapian; Silvya L. Mandey; Willem J. F. A. Tumbuan; Imelda W. J. Ogi; Roberthair Suripatty; Winarsih Winarsih; Meiland Makalisang; Naomi Ormak
Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Vol. 6 No. 2 (2025): Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis
Publisher : Univiversitas Dr. Djar Wattiheluw

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Abstract

This study explores the opportunities and challenges MSMEs face in adopting digital technologies during the Fourth Industrial Revolution. While digital platforms offer benefits like improved efficiency, broader market access, and innovation, MSMEs encounter challenges such as poor infrastructure, limited digital skills, financial limitations, and cybersecurity concerns. The study suggests solutions including ongoing digital training, infrastructure improvements, better financing access, and enhanced cybersecurity awareness to help MSMEs navigate digital transformation, boost competitiveness, and ensure sustainability in the digital economy.
Co-Authors Imelda W. J. Ogi Naomi Ormak Roberthair Suripatty Silvya L. Mandey Stanss. L. H. V. Joyce Lapian Willem J. F. A. Tumbuan Winarsih Winarsih