PENGEMBANGAN DAYA SAING UMKM DI ERA INDUSTRI 4.0 BERBASIS DIGITALISASI

syamsul arifin (Sekolah Tinggi Ilmu Ekonomi Pemuda)
Nur Farida (Sekolah Tinggi Ilmu Ekonomi Pemuda)
Nuryadi (Sekolah Tinggi Ilmu Ekonomi Pemuda)
Hadi Nasution (Sekolah Tinggi Ilmu Ekonomi Pemuda)
Agus Alhadi (sekolah tinggi ilmu ekonomi Pemuda)
Siti Nur Amanah (sekolah tinggi ilmu ekonomi Pemuda)
Ernawati (sekolah tinggi ilmu ekonomi Pemuda)

Journal of Cross Knowledge
Cross Inovation

The KKN program is designed to provide students with direct experience in contributing to society and the surrounding environment, by integrating the knowledge and skills acquired during learning at university. The main aim of KKN is to help students understand and experience social, economic and cultural realities in society, as well as to develop social skills, leadership and communication abilities. In this way, we hope to support increasing the competitiveness of MSMEs and their contribution to the local economy in the increasingly digital Industry 4.0 era. In this context, Community Service Program (KKN) is an opportunity for students to contribute to helping MSMEs overcome these challenges and exploit the potential of digital technology. Students from various universities throughout Indonesia can participate in KKN programs in various regions, including Surabaya, with various relevant themes.