<![CDATA[Flying fish eggs are one of the fishery catches that have high economic value, especially in the coastal areas of South Sulawesi, including in the South Galesong District, Takalar Regency. This commodity has become one of the main sources of income for coastal communities, especially for fishermen who carry out fly fishing. This study aims to analyze the market structure, identify and evaluate the market behavior of business actors in the marketing chain and assess the performance of the flying fish egg market in the South Galesong District. This research was conducted in the South Galesong District, Takalar Regency. The type of research is descriptive Qualitative The types of data used are primary data and secondary data. The sampling technique uses purposive sampling. Data collection is done through interviews, observation and documentation. Data analysis techniques are market behavior evaluated through pricing patterns and relationships between marketing institutions. The results of the study indicate that market behavior at the local level is strongly influenced by the informal financing system of Papalele which creates capital dependence for fishermen.]]>
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