<![CDATA[The development of technology continues to grow so that it has brought significant changes in various aspects of life including in the field of transportation. The use of online transportation services is increasing among students as a fast, efficient, and economical mobility solution. Each online transportation service offers different features, services, and prices so that it requires more attention in choosing the right platform. This study aims to analyze the factors that influence the selection of online transportation services, especially Grab, Gojek, Maxim, and InDriver, which are used by students in Medan City using the Analytical Hierarchy Process Method (AHP to help complex decision making by breaking down problems into several hierarchical levels and comparing elements in pairs. In the context of online transportation preferences, AHP is applied to analyze and determine which transportation service best suits students' needs based on several main criteria. The criteria used are price, comfort, safety, and time. While the alternatives used are Grab, Gojek, Maxim, and InDriver. The data collection technique used is by distributing questionnaires to students in Medan City. The results of the AHP analysis reveal that based on the price criterion, InDriver ranks highest with a score of 0.33. For the comfort criterion, Grab ranks first with a score of 0.36. Regarding the safety criterion, Gojek is ranked first with a score of 0.36, and for the time criterion, Gojek again ranks highest with a score of 0.31. Therefore, this research is expected to provide useful recommendations for students and stakeholders in selecting the most appropriate online transportation service in Medan]]>
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