<![CDATA[The expansion of modern retail stores is characterized by targeting almost all zones or regions, including areas adjacent to or within the area of traditional markets and MSMEs. This is despite Law Number 20 of 2008 concerning MSMEs, Minister of Trade Regulation Number 18 of 2022 concerning Amendments to Ministerial Regulation Number 23 of 2021 concerning Guidelines for the Development, Arrangement, and Guidance of Shopping Centers and Modern Stores, and Pekanbaru City Regulation Number 9 of 2014 concerning the Management of Traditional Markets, Shopping Centers, and Modern Stores, which regulate partnerships between MSMEs and modern retail stores. The research in this dissertation uses normative legal research. The urgency of regulating partnership relationships between Micro, Small, and Medium Enterprises (MSMEs) and Modern stores from the perspective of fair business competition is crucial to create a healthy, equal, and sustainable business ecosystem. The imbalance in bargaining power between MSMEs and Modern stores often leads to business practices that are detrimental to MSMEs, such as unilateral contracts, unreasonable cost burdens, and late payments. With strengthened regulations, effective supervision, and affirmative policy support, partnerships between MSMEs and Modern stores can become a strategic instrument to encourage fair and equitable national economic growth. The concept of regulating partnership relations between Micro, Small, and Medium Enterprises (MSMEs) and Modern stores in the perspective of fair business competition emphasizes the importance of equal bargaining positions, clarity of rights and obligations, protection against potential unfair business practices based on the principle of justice in order to create fair, healthy, and sustainable business competition in Indonesia.]]>
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