This article examines local responses to the prohibition of dog meat consumption and trade framed through moral regulation in the multicultural urban context of Surakarta, Indonesia. Drawing on a critical cultural studies perspective and engaging with international relations scholarship, the study conceptualizes cultural bans as part of the circulation of global moral norms related to animal welfare and public health that are negotiated at the local level. Using a qualitative case study approach, data were collected through in-depth interviews, observation of everyday practices, and analysis of policy documents and public discourse. The findings show that moral regulation does not eliminate the contested practice but instead transforms it and displaces it into informal and less visible spaces. Local actors respond through adaptive, symbolic, and non-confrontational forms of everyday resistance, in which public compliance coexists with the persistence of practice in private and semi-public domains. Global moral norms are neither fully internalized nor outright rejected; rather, they are selectively negotiated through local moral economies and embodied understandings of health, producing hybrid moral formations. By foregrounding everyday practices as key sites of moral negotiation, this article challenges linear assumptions of global norm diffusion and highlights the active moral agency of local actors in shaping how global ethical claims are enacted, contested, and transformed in multicultural urban settings. Keywords: moral regulation; everyday resistance; food practices; global norms; multicultural urban society
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