This study aims to analyze the acceptance of artificial intelligence (AI) technology among Indonesian academics using extended technology acceptance model (TAM). The analysis involved general extended technology acceptance model for e-learning (GETAMEL) independent variables, which include subjective norm (SN), experience (EXP), enjoyment (ENJOY), computer anxiety (CA), and self-efficacy (SE), as well as mediator variables: perceived usefulness (PU) and perceived ease of use (PEOU). This study uses technology innovations (TI) as moderator variable and behavioral intention (BI) as a dependent variable. The analysis reveals that SN has a significant influence over PU but not PEOU. ENJOY and SE have a significant positive influence over both PU and PEOU, while EXP and CA don’t have a significant influence over both variables. PU and PEOU have a significant positive influence over BI. TI strengthens the relation between PU and BI, but weakens the relation between PEOU and BI. This finding provides an important outlook for developing a strategy to increase the acceptance of AI technology in the academic environment through an approach that takes into account the factors of pleasure, self-confidence, and TI.
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