<![CDATA[This study aims to analyze the influence of changes in Value Added Tax (VAT) rates, income level, and lifestyle on property purchase intention among Generation Z in Semarang City. The research applies a quantitative approach using Structural Equation Modeling–Partial Least Square (SEM-PLS) with SmartPLS 4 as the analytical tool. The population consists of 380 home buyers from Perumnas housing units in Semarang City, with a sample of 123 respondents selected through convenience sampling. The results indicate that: (1) changes in VAT rates have a positive and significant effect on property purchase intention; (2) income level has a positive and significant effect on property purchase intention; and (3) lifestyle also has a positive and significant effect on property purchase intention. The R-Square value of 0.640 shows that the three independent variables collectively explain 64% of the variance in property purchase intention, while the remaining 36% is influenced by other factors outside the research model.]]>
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