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All Journal International Journal of Economics and Management Research
Puji Setya Sunarko
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Effect of Changes in Vat Rates, Income Level, and Lifestyle on Property Buying Interest at PT. Propernas Griya Utama Perumnas in Semarang City Among Generation Z Bima Setya; Muchayatin Muchayatin; Parju Parju; Puji Setya Sunarko
International Journal of Economics and Management Research Vol. 5 No. 2 (2026): August : International Journal of Economics and Management Research
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i2.792

Abstract

This study aims to analyze the influence of changes in Value Added Tax (VAT) rates, income level, and lifestyle on property purchase intention among Generation Z in Semarang City. The research applies a quantitative approach using Structural Equation Modeling–Partial Least Square (SEM-PLS) with SmartPLS 4 as the analytical tool. The population consists of 380 home buyers from Perumnas housing units in Semarang City, with a sample of 123 respondents selected through convenience sampling. The results indicate that: (1) changes in VAT rates have a positive and significant effect on property purchase intention; (2) income level has a positive and significant effect on property purchase intention; and (3) lifestyle also has a positive and significant effect on property purchase intention. The R-Square value of 0.640 shows that the three independent variables collectively explain 64% of the variance in property purchase intention, while the remaining 36% is influenced by other factors outside the research model.
Co-Authors Bima Setya Muchayatin Muchayatin Parju Parju