Journal of Educational Management Research
Vol. 5 No. 5 (2026)

Unveiling Gen-Z Investment Intention: An Integrated TPB and Social Cognitive Theory Approach with Financial Literacy Moderation

Tri Nanda Anugrah Hutasoit (Universitas Tanjungpura)
Wendy (Universitas Tanjungpura)
Anggraini Syahputri (Universitas Tanjungpura)
Mustaruddin (Universitas Tanjungpura)
Helma Malini (Universitas Tanjungpura)



Article Info

Publish Date
19 Aug 2026

Abstract

This study examines the determinants of Gen-Z investment intention by integrating financial capacity, risk perception, self-efficacy, and peer influence, while investigating the moderating role of financial literacy. It also highlights the educational management dimension by considering how financial education and learning management can support informed investment decision-making among young adults. Method: A quantitative expl anatory design was employed using survey data from 404 Gen-Z respondents aged 20–29 years. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM), including outer-model, inner-model, moderating-effect, and Multi-Group Analysis (MGA) procedures. Results: Financial capacity, risk perception, self-efficacy, and peer influence significantly influence investment intention. The model explains 78.1% of the variance in investment intention. Financial literacy significantly strengthens the relationship between financial capacity and investment intention but does not significantly moderate the relationships involving risk perception, self-efficacy, and peer influence. Implications: The findings suggest that financial education should be managed beyond knowledge transmission by integrating financial capability, cognitive confidence, risk awareness, and social learning. Educational management can therefore play a strategic role in developing more objective, adaptive, and responsible investment decision-making among Gen-Z.

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Journal Info

Abbrev

jemr

Publisher

Subject

Humanities Education Social Sciences

Description

Journal of Educational Management Research is an international peer-reviewed journal which publishes original and significant contributions to educational management, administration, and leadership, in its broadest sense, from all over the world. This includes primary research projects in schools ...