<![CDATA[This study aims to examine the effects of financial literacy, impulsivity, and lifestyle on Generation Z’s decision to use Buy Now, Pay Later (BNPL), as well as to investigate the moderating role of social media in these relationships. A quantitative explanatory approach was employed using an online survey of 300 Generation Z respondents selected through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The findings indicate that impulsivity and lifestyle have positive and significant effects on BNPL usage decisions, whereas financial literacy has no significant effect. Social media does not significantly moderate the relationships between any of the independent variables and BNPL usage decisions. The model yielded an R-square value of 0.069, indicating that the variables explain 6.9% of the variance in BNPL usage decisions, while 93.1% is explained by other factors outside the model. The findings highlight the importance of strengthening self-control and responsible financial behavior through targeted financial education to promote more prudent use of digital credit facilities.]]>
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